A Case Study
Learn how the Ausmer Marketing team helped ACE grow their business by an average of 25% over the first four years.
We made it happen.
“We’ve had a 125% in equipment produced over these last years working with you.
What you guys have done for us has been a major player in that growth.”
-Jason Jurek, CEO of ACE
Lee’s Problem
Lee is Vice President of Sales at ACE, and the company’s future. ACE Rolloff Trailer & Lugger Trucks in Cleveland, Ohio has been operating since 1938. As a younger person, Lee saw the importance of digital marketing and felt that if ACE didn’t start making some changes to their current strategy, they’d be left behind.
So four years ago he came to us. ACE were actively attending expo’s across the country to create brand awareness, but they had a dated website that was difficult to use, no SEO, and branding inconsistencies.
Ausmer’s Solution
A WEBSITE OVERHAUL
ACE’s website was poorly laid out, looked outdated and wasn’t exciting. It needed a new look. Also, their previous marketing team had designed their website on a platform that wasn’t user friendly. That meant ACE had to go to them to make any changes, no matter how big or small.
Our solution: We gave them a full website redesign and put their website onto Wordpress, a relatively easy platform that lets Lee make changes anytime.
See our full redesign: theACEadvantage.com
A SEO OVERHAUL
Their website was not SEO friendly, which meant they ranked low on Google for important keywords. When a potential customers Googled “lugger truck”, “crush car hauler” or “intermodal tipper”, ACE was not even on the first search page, despite specalising in all those products.
Proof: Google the above words to see ACE in the number 1 and 2 spots
Our solution: Jake revamped the words on every page to improve their search results. He also used other tricks of the trade, such as backlink building, blog posting, and and page indexing to improve their SEO.
A BRAND OVERHAUL
ACE were torn between two different business names – their original (ACE) and a new name suggested because ACE was too common to have a .com.
Our solution: We stuck with ACE, but branded their website The ACE Advantage keeping their preferred name, making it memorable, and getting them that all important .com.
The Results
The following are quotes from Jason Jurek, the CEO of ACE about the results from working with Ausmer over the last four years.
Stronger brand recognition
“If it wasn’t for you and your team bringing everything we had together the right way and putting it clearly on our website.
The buyers for our clients wouldn’t even look at us in the first place if it wasn’t for that clarity.”
125% increase in production
“We’ve had a 125% in equipment produced over these last years working with you.
What you guys have done for us has been a major player in that growth. We use the website on every single order as a sales tool.”
We treat our website like another sales person
“An example is a guy from Texas called us while he was looking at our website. He didn’t know exactly what he was looking for or what he wanted. Because we were both looking at the same things together, we were able to talk him through it and show him different examples to narrow down what he was looking for. That’s what made him a customer. We’re on opposite sides of the country, but it’s like we’re in the room together.”
~70% of leads are looking to buy NOW
“Of the 5-10 leads we’re getting a week 50%-70% are people that are looking to buy NOW. Of those, we close 85%. Through the website, we’re able to talk them through the sale in real time. This helps them know exactly what they’re looking for - there’s no confusion. The website helps us close those deals so that we’re both on the same page, making it an easy sell.”
We get calls from around the world
“We’re now getting calls and emails from all over the world. An example: the other day we got an email from a company who’s headquarters is in France. One of the biggest [redacted] producers in the country! They wanted to recycle horse manure. So, they bought 3 trailers and other things from us. None of that would have happened if you guys didn’t do your SEO thing. And that’s just one example!”